Apple Store

Sitting in a Starbucks, writing on the office Macbook and listening to Jose Gonzales on my ipod- Wow I must appear like an absolute yuppie but I am quite certain that I am not.
I am surprised how Apple has invaded my life really; honestly it has just snuck in and won a real place of affection in my heart. I know there is a grand war between Mac users and PC junkies but I am not that advanced or intelligent to understand why, I am just writing as one who loves simplicity and aesthetic purity thus, for me, Mac has won hands down.

I walked into one of their stores this morning (Bluewater shopping centre) and saw in a microcosm (the store) why Mac is so appealing. There is simplicity combined with beauty, or maybe it is the simplicity that leads to the beauty. There is less choice but great quality, which means minimal fuss just time to feel like the customer actually is King (I hope I am not seeming like too great a consumer). Apple captures something (this store captured something) that connects so powerfully with what it is this generation is looking, even hungry, for.
As is mentioned by the authors of Simple Church, maybe the church has something to learn from these Apple boys.
Just thinking out loud folks.

Simon